About the client
This UK e-commerce store sells premium door and security locks. The account runs a best-sellers Shopping campaign alongside Performance Max for its premium lock range, all driven by the product feed.
Purchases and revenue are tracked as the primary conversion. In the 30-day window shown, the store earned 205.97 purchases worth £15.5K from £2.81K in ad spend, an actual ROAS of 552%.
The Challenge
The store needed its best-selling locks in front of ready-to-buy shoppers while keeping ad spend profitable.
Our Solution
A best-sellers Shopping campaign, a Performance Max campaign for the premium range, product feed management in Merchant Center, and purchase-value tracking for ROAS-based bidding.
The Outcome
205.97 purchases and £15.5K in sales from £2.81K in 30 days: a 552% return on ad spend.
Key results
- ROAS
- 552%
- £5.52 back per £1 spent
- Sales
- £15.5K
- Purchase value in 30 days
- Purchases
- 205.97
- Tracked online orders
- Spend
- £2.81K
- 30-day window
Figures and screenshots come from the client’s own Google Ads account for the period shown. Results depend on the business, budget and market, so they aren’t a guarantee of future performance.
