- Local Business Lead Generation
Google Ads for Roofing Companies: 184% More Qualified Leads at 42% Lower CPL
A commercial roofing contractor was bleeding budget on junk clicks. I rebuilt the account around high-intent keywords and call tracking — qualified leads nearly tripled while cost per lead dropped 42%.
- Commercial Roofing
- United States
- 90 Days (Feb 2026)
Project Snapshot
Client
Local Service · United States
Industry
Local Business Lead Generation
Timeline
90 Days (Feb 2026)
Services
Google Ads Search Management
Google Ads
CallRail
GTM
Google Search
Negative Keywords
About the Client
The client is a commercial roofing contractor serving property managers and facility owners across a three-state region. They needed a reliable flow of qualified project inquiries — inspection requests, repair estimates, and full replacement consultations.
Before the rebuild, their campaigns ran generic queries with no search term filtering. Branded terms were cannibalizing spend, the display network was leaking budget, and inbound calls were never tracked — so nobody knew which campaigns produced real jobs.
01
STEP
The Challenge
Hemorrhaging budget on branded search cannibalization, display network leakage, and unqualified spam calls. No call tracking. No negative keywords. CPA was 3x industry benchmark.
02
STEP
Our Solution
Full search term audit and negative keyword armor. Deployed CallRail for qualified call tracking. Rebuilt campaigns with high-intent keyword isolation and bid-to-qualified-lead automation.
03
STEP
The Outcome
Within 90 days, qualified leads nearly tripled while cost per lead dropped 42%. Branded cannibalization eliminated, and every dollar of spend was traceable to a scored, recorded phone call.
Key Results
Calls & form submissions
Slashing ad waste
Call tracking verified
Every dollar accounted for
Figures and screenshots come from the client’s own Google Ads account for the period shown. Results depend on the business, budget and market, so they aren’t a guarantee of future performance.
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