About the client
This online bakery sells ready-made and custom orders. The account runs separate Search campaigns for branded searches, non-branded searches and custom-order searches, plus a Performance Max campaign for online orders.
Purchases and purchase value are tracked as the main conversion, so bidding optimizes toward real sales. In the 30-day window shown, the account generated 229.84 purchases worth $20.9K from $3.33K in ad spend, a return of about 6.3x.
The Challenge
The bakery needed online orders, not just traffic, with branded, generic and custom-order demand each needing its own budget and message.
Our Solution
Separate Search campaigns for branded, non-branded and custom-order searches, a Performance Max campaign for online orders, and purchase-value tracking so bidding optimizes toward real sales.
The Outcome
229.84 purchases and $20.9K in sales from $3.33K in 30 days: about 6.3x return on ad spend at $14.49 per purchase.
Key results
- Sales
- $20.9K
- Purchase value in 30 days
- ROAS
- 6.3×
- Sales per $1 of ad spend
- Purchases
- 229.84
- Tracked online orders
- Cost / Purchase
- $14.49
- $3.33K spend in 30 days
Figures and screenshots come from the client’s own Google Ads account for the period shown. Results depend on the business, budget and market, so they aren’t a guarantee of future performance.
